Case Study: Merrild Lavazza Denmark ApS achieves a single source of truth for product data — saving time and improving data quality with Perfion

Merrild Lavazza has only 130 different products - even here the PIM system makes the whole difference

Merrild Lavazza Denmark ApS, the Danish coffee company behind the Merrild and Lavazza brands, faced a product‑information challenge: although it offers only about 130 products, each item requires extensive data (bean type, roast, grind, aroma, certifications, machine specs, cocoa and milk powder documentation). Product information was scattered across brochures, PowerPoints, PDFs and the ERP, making updates hard to find and forcing staff to spend a lot of time gathering and reconciling details. To support a new Dynamicweb website the company chose the Perfion PIM system.

Perfion was implemented as a single source of truth, fully integrated with Dynamicweb and the Microsoft XAL ERP, consolidating descriptions, technical specs, images and even discontinued product data in one place. Predefined product templates and a working‑document workflow speed product creation, improve data quality, enable instant website updates and simplify seasonal or surplus product listings. The Perfion solution reduced administration time, improved accuracy, supports future initiatives (sales templates, price lists, online shop and SAP migration) and delivers a documented return on investment in less than a year.

Merrild Lavazza Denmark ApS

Henriette Linderoth

Trade Marketing Manager