Case Study: ILVA achieves faster, scalable product content creation with Perfion

ILVA speeds product content creation 20x with Perfion

ILVA, a well-known Danish furniture retailer, faced a significant challenge in manually creating and managing product content for its large and frequently changing inventory of approximately 6,000 products and 80,000 variants. This inefficient process left them constantly behind schedule. To address this, they partnered with vendor Perfion to find a scalable solution using its Product Information Management (PIM) platform.

Perfion implemented an AI-driven solution directly within its PIM system using Perfion Actions, which automated the generation of product descriptions and translations. This integration removed manual steps, allowing product data and images to be processed with category-specific AI prompts. The results were substantial: ILVA estimates content production became 20 times faster, generating over 3,000 variant texts directly and effectively producing close to 12,000 through reuse. This led to vastly improved content coverage, making products easier to find online and allowing the team to focus on quality improvement rather than just keeping up.

ILVA