Case Study: BODUM USA, Inc. achieves centralized product data and live country-specific pricing with Perfion

Bodum found the perfect solution in Perfion

BODUM USA, Inc. faced growing complexity producing sales and marketing materials in more than 15 languages and needed a central product data source and unified group templates so country sales managers could create localized campaigns with differentiated assortments and prices. They chose Perfion’s standard PIM solution, integrated with Microsoft Dynamics AX, to replace a platform that could not support these multilingual, market‑specific requirements.

Perfion implemented a single source of product information with unified pricelist templates and live country‑specific pricing pulled from Microsoft Dynamics AX, enabling local managers to produce and update catalogs and campaign materials “on the fly.” The result was faster, accurate multilingual output and streamlined campaign production across markets; Perfion notes a documented return on investment of under one year and BODUM can now generate up‑to‑date price lists and product sheets in real time.

BODUM USA, Inc.

Rikke Lunderød Tøgersen

Head of Marketing