Case Study: a top 10 global automotive OEM boosts EV adoption with Perficient Digital

Top 10 Global Automotive OEM adds 55K subscribers in a month with Perficient Digital

Perficient Digital partnered with a top 10 global automotive OEM that was facing a key barrier to electric vehicle adoption: fragmented and incompatible public charging networks. Customer concerns over charging accessibility and range anxiety were limiting the growth of EV sales for this automaker, which already offered a popular EV line and an existing charging subscription app.

The solution, built by Perficient, involved integrating the OEM’s existing mobile app and subscription platform with a leading supercharger provider’s network. This created a single customer experience featuring unified billing and a complimentary adapter for cross-network charging. Within the first month of launch, this Perficient Digital-led integration drove over 105,000 adapter orders and added 55,000 new subscribers, significantly expanding the accessible charging network and turning a major customer barrier into a competitive advantage.