Case Study: Tide achieves faster time to market and better app quality with Perfecto

Tide saves £144,000 and 720 days with Perfecto

Tide, a well-known laundry detergent brand, faced significant challenges with manual testing for its mobile app, which led to delayed releases and quality issues. They needed an automated testing solution that could scale with their demands for critical user journeys. To address this, Tide partnered with the vendor Perfecto to implement its testing solution.

By implementing Perfecto's solution, Tide was able to fully automate its testing and integrate it into a CI/CD pipeline. This resulted in a dramatic boost in app quality and a drastic reduction in test execution time. The results included a faster time to market, releasing 5-7 days faster, and substantial yearly savings of 720 days and £144,000, all achieved with the help of Perfecto.

Tide