Case Study: Tide achieves faster releases and lower defects with Perfecto

Tide Saves £144,000 and 720 Days

Tide faced growing manual testing challenges after launching its mobile app, including slower time to market and quality issues. To scale testing on real mobile devices, Tide turned to Perfecto for a solution that could automate key user journeys such as new membership registration, web portal login, card activation, and membership recovery.

With Perfecto, Tide moved in six months from manual testing to a CI/CD pipeline with fully automated continuous testing. The result was improved app quality, faster smoke and regression testing, and releases 5–7 days sooner, with single-digit production defects, 720 days saved, and £144,000 in annual cost savings.

Tide