Case Study: Affinity Management Group achieves a 37% survey response rate and streamlined workflows with PerfectForms

Affinity Management Group - Customer Case Study

Affinity Management Group, a consulting firm specializing in sales, process and marketing surveys for Fortune 500 and other clients, faced an aging Quask-based survey system that was causing maintenance headaches, missed leads and limited scalability. They needed a flexible, reliable platform to raise survey response rates, reduce downtime and expand service offerings.

Affinity replaced their legacy infrastructure with PerfectForms, using its customizable forms, workflow automation and on-call support to run surveys for over 20,000 businesses. The change delivered faster, more consistent workflows, lower maintenance costs and new business opportunities — Affinity reported a 37% survey response rate (4–5x typical sector norms), $10–15M in client-driven sales last year and an impressive one-year ROI.

Affinity Management Group

Adrina Patterson

Owner