Case Study: The New York Code + Design Academy increases leads with Perfect Search Media's targeted paid search

The New York Code + Design Academy increases conversions 260% with Perfect Search Media

Perfect Search Media worked with The New York Code + Design Academy, a newer coding school that had not seen success with prior digital marketing. NYCDA's goal was to increase leads and enrollments for its part-time and full-time courses.

Perfect Search implemented a highly targeted Google Ads paid search strategy, building an account with over 100 campaigns featuring specific location keywords and manual bidding. Through aggressive bid management and A/B testing of ad copy and landing pages, Perfect Search helped NYCDA achieve a 40% decrease in cost-per-lead, a 74% increase in click-through rate, and a 260% boost in annual conversions, from 61 to 220 leads.

The New York Code + Design Academy