Case Study: Stage boosts e-commerce ROI with Perfect Search Media

Stage boosts remarketing conversions 55.9% with Perfect Search Media

The department store Stage aimed to shift its marketing focus to grow its e-commerce revenue, which had been secondary to its in-store purchases. Perfect Search Media was engaged to help increase online revenue from paid search channels.

Perfect Search Media implemented a strategy that involved reallocating budgets and adjusting CPC bids, creating a Google Shopping campaign for high-profit products, and launching Stage's first Google Display Remarketing campaign. This resulted in a 10x increase in year-over-year Return On Ad Spend and a 161% increase in shopping revenue.

Stage