Case Study: our client drives high-converting leads with Perfect Search Media’s conversational AI platform

Our Client achieves 3.5% conversion rate with Perfect Search Media

The customer, a client of Perfect Search Media, sought to prospect mid-tier and enterprise companies, with a focus on general technology-adoptive audiences and financial institutions. This represented their first major effort into a paid search strategy.

Perfect Search Media developed a comprehensive strategy using extensive keyword lists and a mix of search and responsive display ads. Their approach, which included technology-focused ad copy and the addition of business-technology audiences, successfully captured targeted users. The campaign delivered strong results for Perfect Search Media, including an 18% conversion rate from a key audience and 21 leads at $6.43 per conversion via display ads.