Case Study: NYFA increases student applications and lowers cost per lead with Perfect Search Media

NYFA increases leads 500% and cuts cost per lead 14% with Perfect Search Media

The New York Film Academy (NYFA) wanted to increase student applications from its Facebook and Instagram advertising while lowering costs. They partnered with Perfect Search Media for social media advertising expertise.

Perfect Search Media restructured the social ad account with more segmented campaigns and granular targeting, including lookalike and remarketing audiences. They developed new ad creative and optimized budgets for the strongest-performing locations and programs. This strategy implemented by Perfect Search Media yielded a 500% increase in leads and a 14% decrease in cost per lead.

NYFA