Case Study: New York Film Academy increases applications and lowers ad spend with Perfect Search Media

New York Film Academy increases applications 35% and cuts cost 17% with Perfect Search Media

The New York Film Academy wanted to maintain its volume of student applications while increasing the efficiency of its paid search advertising spend. They partnered with Perfect Search Media to achieve this goal using paid search management services.

Perfect Search Media restructured the academy's Google Ads account, implementing match types and a custom bid strategy. This data-driven approach resulted in a 35% increase in applications, a 17% decrease in cost, and a 6% increase in information requests, significantly improving the account's overall efficiency.

New York Film Academy