Case Study: National Gift Card achieves 40% more conversions while staying under CPC goals with Perfect Search Media

National Gift Card increases conversions 40% with Perfect Search Media

National Gift Card (NGC) wanted to grow their business and increase order volume while maintaining a strict cost target of under $50 per conversion. They partnered with the vendor Perfect Search Media for paid search and e-commerce marketing services.

Perfect Search Media implemented a strategy of constant A/B testing for ad copy and vigilant optimization of keywords and bids, including creating a new campaign for a special digital Visa card offer. As a result, NGC achieved a 40% increase in conversions and a 23.7% decrease in cost per conversion, growing their business while staying well below their cost goal.

National Gift Card