Case Study: National Gift Card boosts keyword rankings and organic traffic with Perfect Search Media

National Gift Card boosts keyword rankings 71.4% with Perfect Search Media

National Gift Card faced a significant challenge as their keyword rankings had fallen to the lowest point since 2018, which was limiting their organic traffic. To address this, they partnered with Perfect Search Media for an SEO and content initiative aimed at improving their visibility in search results.

Perfect Search Media implemented a strategy that began with comprehensive keyword research and optimization of the site's meta data. They then focused on optimizing on-page content to align with search intent, particularly on high-performing brand pages. This approach resulted in a 71.4% increase in overall keyword rankings and a 177% increase in rankings in positions 1-3, which contributed to a 44% year-over-year growth in traffic.

National Gift Card