Case Study: Film Academy boosts leads with YouTube Advertising from Perfect Search Media

Film Academy lowers cost per lead by 58% with Perfect Search Media

A film academy wanted to increase information requests and applications to its program. It partnered with Perfect Search Media to utilize YouTube advertising to meet this challenge.

Perfect Search Media implemented a YouTube strategy using TrueView for Action campaigns. They created short, catchy video ads and targeted custom audiences based on search keywords and customer similarities. This solution drove a 58% lower cost per lead compared to Google Display advertising, successfully boosting leads for the film academy.