Case Study: Film Academy increases leads and lowers cost per lead with Perfect Search Media

Film Academy boosts leads with Perfect Search Media as broad match drives 34% of information requests

A film academy with global campuses needed to increase prospective student leads while lowering its cost per lead in a competitive Google Search landscape. The marketing agency Perfect Search Media addressed this challenge by implementing a broad match keyword strategy.

Perfect Search Media meticulously tested and managed broad match keywords, constantly analyzing search terms and adding negatives to eliminate irrelevant spend. This strategy, executed by the vendor, resulted in broad match keywords driving 34% of all information requests in 2022 while also decreasing cost per lead by 8.5%. The cost per lead from broad match was also the same or lower than that of phrase match keywords.