Case Study: Eco-Waste Company boosts conversions and lowers CPL with Perfect Search Media

Eco-Waste Company lowers cost per lead 43% with Perfect Search Media

Eco-Waste Company, a leading eco-waste management business, wanted to scale its online advertising impact beyond its successful PPC search campaigns. The company partnered with Perfect Search to implement higher-funnel programmatic ads with the goal of growing overall leads and brand awareness.

Perfect Search created and managed programmatic display and native advertising campaigns on the StackAdapt platform, targeting specific B2B audiences. The vendor provided creative guidance and continuously optimized the campaigns based on performance. This strategy led to significant results, including a 43% lower cost per lead compared to previous efforts and a 15% increase in organic website conversions. Perfect Search's programmatic work also contributed to a 2% rise in conversion rates for the company's search ads.