Case Study: an e-commerce software platform reduces cost per lead with Perfect Search Media

E-commerce Software Platform cuts cost per lead by 40% in 3 months with Perfect Search Media

An e-commerce software platform sought to ramp up its digital marketing and improve lead quality after pausing advertising for a year due to the pandemic. They partnered with Perfect Search Media to relaunch and optimize their paid search campaigns.

Perfect Search Media restructured the platform's Google Search campaigns, focusing on long-tail keywords and specific services while pruning general terms. The team also launched display campaigns for brand awareness. Through consistent optimization based on lead quality feedback, Perfect Search helped the platform achieve a 40% decrease in cost per lead within the first three months while successfully scaling leads for important gated assets.