Case Study: DiscountMags increases revenue with Perfect Search Media's manual paid search strategy

DiscountMags increases December revenue by $346,931.50 with Perfect Search Media

DiscountMags, an e-commerce retailer, came to Perfect Search Media looking to grow their business. They were previously with another agency that used an automated bid management system, and they sought a new strategy for their paid search campaigns.

Perfect Search Media implemented a manual paid search strategy, structuring Google Shopping campaigns into over 1,000 individual ad groups for precise bid optimization. Their solution included manual CPC bidding, customized holiday ad copy, and pausing unprofitable keywords. This approach led to a significant increase in revenue, including a $346,931.50 year-over-year revenue increase in December and 12,652 more purchase orders.

DiscountMags