Case Study: a craft store increases in-store visits with Perfect Search Media

Craft Store boosts in-store visits 43% with Perfect Search Media

The craft store, a retail business with a new e-commerce site, partnered with Perfect Search Media. Their challenge was to use Google Ads to increase customer visits to their physical locations while also reducing their cost for each store visit.

Perfect Search Media implemented a strategy focused on geo-targeting, utilizing "near me" keywords and adjusting bids based on user proximity to store locations. Through consistent optimization and ad testing, they successfully drove a 43% increase in in-store visits. This was achieved alongside a 34% decrease in cost per store visit and a 67% increase in click-through rate.