Case Study: Craft Store boosts e-commerce revenue and awareness with Perfect Search Media

Craft Store boosts CTR 158% with Perfect Search Media

Perfect Search Media helped a craft store that was transitioning from a purely brick-and-mortar business to e-commerce. The challenge was to increase online revenue and build awareness for this new digital storefront by effectively advertising its unique weekly sales.

The solution from Perfect Search Media involved creating targeted social media ads for these time-sensitive promotions. Their strategy included extensive A/B testing of ad copy, unique value propositions, images, and landing pages to identify the most effective combinations for decreasing costs and increasing relevant traffic. This approach yielded significant results, including a 158% increase in click-through rate, a 35% decrease in cost per purchase, and a 39% decrease in cost per click for the craft store.