Case Study: Best Bully Sticks increases revenue while maintaining ROAS with Perfect Search Media

Best Bully Sticks increases YoY revenue 10.5% with Perfect Search Media

The customer, Best Bully Sticks, an online dog treat retailer, worked with vendor Perfect Search Media to increase their Black Friday and Cyber Monday advertising budget. Their challenge was to focus on new user acquisition while maintaining a strict target for their return on ad spend (ROAS).

Perfect Search Media implemented a strategy using video, carousel, and dynamic ads for new user acquisition, while also launching a targeted AddToCart campaign on Facebook. They optimized the product feed and reallocated budget from Bing to more effective channels. This solution led to a 10.5% increase in year-over-year revenue, a 12.7% increase in clicks, and a 21.4% decrease in cost-per-click, all while successfully maintaining the client's ROAS goal.

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