Case Study: American Massage Therapy Association grows memberships and online purchases with Perfect Search Media

American Massage Therapy Association increases memberships 79% with Perfect Search Media

The American Massage Therapy Association (AMTA) sought to expand its membership enrollment and increase online course purchases. They partnered with the digital marketing vendor Perfect Search Media to manage their social media advertising strategy.

Perfect Search Media optimized AMTA's Facebook ads by testing new ad copy and imagery, restructuring the campaign account for better budget optimization, and refining audience targeting. This strategy resulted in a 79% increase in memberships, a 12% year-over-year increase in online course purchases, and a 51% increase in the website's conversion rate.

American Massage Therapy Association