Case Study: American Massage Therapy Association boosts memberships with Perfect Search Media

American Massage Therapy Association boosts Microsoft Search memberships 78% with Perfect Search Media

The American Massage Therapy Association (AMTA) sought to increase its membership numbers by targeting massage therapists through digital advertising. To meet this challenge, they partnered with Perfect Search Media to utilize Microsoft Bing Search advertising.

Perfect Search Media implemented a detailed strategy using Bing's professional targeting options, including LinkedIn data for audience qualification. They tested new automated bidding algorithms and utilized multiple new ad creative types, such as image extensions and responsive search ads. This approach resulted in a 78% increase in memberships from Microsoft Search and a 52% decrease in the cost-per-membership, demonstrating highly efficient and effective campaign management.

American Massage Therapy Association (amta)