Case Study: American Massage Therapy Association boosts memberships with Perfect Search Media’s Google Discovery Ads

American Massage Therapy Association boosts memberships with Perfect Search Media and $4.20 ROAS

The American Massage Therapy Association (AMTA) sought to increase its membership by targeting massage therapists. They partnered with Perfect Search Media to utilize Google Discovery Ads, a new ad platform, to meet this challenge.

Perfect Search Media implemented a strategy using Google Discovery Ads, which placed engaging ads in tailored feeds on Google and YouTube. This approach resulted in a strong return on ad spend of $4.20 and drove 60 total membership conversions. The vendor's work provided the AMTA with a valuable new platform for reaching potential customers.

American Massage Therapy Association (amta)