Case Study: American Association for Clinical Chemistry boosts event registrations with Perfect Search Media

American Association for Clinical Chemistry boosts event registrations 1300% with Perfect Search Media

The American Association for Clinical Chemistry (AACC) sought to increase registrations for its annual conference through digital advertising. They partnered with Perfect Search Media, which utilized Google Display advertising to address this challenge.

Perfect Search Media implemented a strategy using Google Display to target AACC members and past attendees, supplemented by targeting specific job titles and lookalike audiences. They focused on prospecting new users before remarketing to them later. This approach resulted in a 1300% increase in leads and a 73% conversion rate while using only 30% of the budget, achieving a 97% lower cost per conversion than other campaigns.

American Association for Clinical Chemistry