Case Study: American Academy of Dermatology achieves 50% lower cost per search with Perfect Search Media social media advertising

American Academy of Dermatology cuts cost per search by 50% with Perfect Search Media

The American Academy of Dermatology (AAD) wanted to increase traffic to a new online tool that helps users find a board-certified dermatologist nearby. To meet this challenge, they partnered with the vendor Perfect Search Media to execute a social media advertising strategy.

Perfect Search Media implemented a sophisticated campaign featuring detailed audience segmentation and seasonal ad creative. Their approach, which included constant testing and optimization across various platforms and ad formats, resulted in a 50% decrease in cost per search and an 84.9% increase in organic post shares, significantly boosting engagement while reducing overall spend.

American Academy of Dermatology