Case Study: a department store achieves 127% more revenue with Perfect Search Media

a e-commerce retailer boosts revenue 127% with Perfect Search Media

This case study from Perfect Search Media details their work with an e-commerce retailer, a department store, which sought to determine whether automatically applied discounts or promo codes requiring manual entry were more effective at improving onsite sales performance.

Perfect Search Media implemented a controlled test, running an auto-applied discount for two days followed by a traditional promo code promotion for another two days, comparing their impact on traffic and purchases. The results from Perfect Search Media were significant: the promo code format led to 96% more transactions, a 94% increase in conversion rate, 127% more revenue, and a 16% higher average order value.