Case Study: Club Towers achieves a personalised, unified member experience with Perfect Gym

How Club Towers provides a personalised member experience with PerfectGym

Club Towers is a high-end health and racquet club offering tennis, classes, spa, nutrition and family-focused memberships. As membership grew, their old software could not integrate three on-site studios, track cross-studio class attendance, support personalised communications, or handle flexible family/group memberships—creating manual work and a degraded customer experience. Club Towers selected PerfectGym to meet these needs.

PerfectGym implemented a unified database and member portal with integrated online class reservations, personalised notifications and flexible group membership management. The system enforces the club’s three-classes-per-week limit across all studios, blocks bookings when limits are reached, and provides personalised newsletters, push alerts and automated reminders. PerfectGym also delivers more than 120 reports to identify at-risk members and shift retention from reactive to proactive—eliminating manual cross-referencing, improving communications and strengthening the overall member experience.

Club Towers

Matthew Towers

Club Towers