Case Study: il fiore Health Centers achieves smoother expansion and higher membership conversions with Perfect Gym

How a budget health center with premium amenities managed to future-proof their growth, increase brand reach and improve facility services with the help of Perfect Gym's modern club management platform

il fiore Health Centers, a budget health-center chain in the Netherlands operating six clubs (with a seventh planned), faced growing operational complexity and a need for a modern, responsive management platform and support during opening hours. To future‑proof expansion they purchased the full suite from Perfect Gym, including the PG mobile app, Client Portal, Point of Sale and PG Back Office Manager.

Perfect Gym implemented automation for day‑passes and online sign‑ups, gave il fiore access to Client Portal analytics and reporting, and enabled streamlined registration links and in‑app add‑ons. As a result, il fiore improved sign‑up conversion rates, lowered Facebook cost‑per‑click by building look‑alike audiences from membership data, and smoothed club expansion and daily operations — demonstrating measurable gains in conversion and marketing efficiency thanks to Perfect Gym.

il fiore Health Centers

Harm Cremer

Head Manager