Case Study: Athlon achieves 35% revenue growth with PerfectGym

Athlon Revolutionised Its Business with Perfect Gym, Resulting in a 35% Revenue Boost

Athlon, an Italian gym with a single site and a 50-year legacy, needed to quickly adapt during the pandemic by shifting from in-person operations to a stronger digital model. Its existing management system could not support online sales, lead generation, family account management, or online handling of kids’ swimming courses, so the club turned to Perfect Gym and products including Perfect Gym Manager, Client Portal, Kiosk, CRM, Automation Centre, and Integrations.

Perfect Gym implemented a self-service, digitally connected setup that enabled online membership management, e-commerce workflows, lead nurturing, automated voucher campaigns, referral tracking, and course sales through an open API ecosystem. The results were significant: Athlon reported 35% average revenue growth, doubled its number of new leads within a year, and saw 44% of new contracts come from referral programs, while also improving efficiency and reducing front-desk workload.

Athlon

Maurizio Taruggi

Founder and CEO