Case Study: InstaEDU achieves 20x drop in Facebook retargeting CPA with Perfect Audience

InstaEDU - Customer Case Study

InstaEDU, an online tutoring marketplace connecting students with tutors from top colleges, needed to attract more students and reduce rising acquisition costs. Facebook retargeting made sense, but their prior platform was clunky, caused ad fatigue, and produced unacceptably high CPAs.

They switched to Perfect Audience, benefiting from hands-on service and an easy-to-use platform that allowed quick creative changes and segment-specific ads (e.g., Econ vs. Bio). The result was a 20x drop in Facebook retargeting CPA and the migration of all display retargeting campaigns to Perfect Audience.

InstaEDU

Laura Oppenheimer

Marketing Manager