Case Study: American Apparel achieves 400% increase in Facebook retargeting ROI with Perfect Audience

American Apparel - Customer Case Study

American Apparel, the vertically integrated fashion retailer with hundreds of stores and multiple online shops, wanted to use Facebook ads but couldn’t track purchase conversions and feared retargeting might simply cannibalize other channels. They needed a way to measure and scale social retargeting without harming existing conversion rates.

They trialed Perfect Audience’s Facebook retargeting with conversion tracking and used advanced targeting and API-driven segmentation to serve tailored messages. The campaign delivered at least a 20x return on ad spend (a 400% lift in ROI on FB retargeting) and produced no dip in conversions from other sources, driving clear incremental revenue.

American Apparel

Milt Deherrera

Web Marketing Manager