Case Study: 99designs achieves 134% boost in incremental revenue and 24% lower CPA with Perfect Audience

99designs - Customer Case Study

99designs, the world's largest marketplace for graphic design, was already using retargeting on the Google Display Network to acquire new customers but hadn’t found another platform that matched GDN’s scale. When Facebook retargeting became available, the marketing team looked for a solution to extend reach and improve performance.

They partnered with Perfect Audience, quickly launching a Facebook retargeting campaign after providing copy and roughly 100 images. Over six months the campaign drove a 134% increase in incremental revenue and cut cost-per-acquisition by 24% versus GDN, and the program was expanded from the US into the UK, Canada and Germany.

99designs

JoAnne Hart

Marketing Manager