Case Study: Redbarn Pet Products saves time and boosts field sales efficiency with Perenso

How the pet goods manufacturer has maximized time for their sales reps with Perenso

Redbarn Pet Products, a family-owned pet food, chews, and natural treats manufacturer, was struggling with outdated field sales processes. Its reps spent hours each day on manual data entry, Excel spreadsheets, and self-reporting, leaving them with additional paperwork after customer visits and limited sales visibility. Perenso helped Redbarn modernize its field sales execution with its field sales platform, including tools for field sales ordering, content management, territory management, retail execution, route optimization, and reporting.

With Perenso, Redbarn gained more accurate and detailed reporting, improved productivity, and saved sales reps hours each day by reducing manual tasks. The new workflow made it easier to run sales reports by SKU and rep, review routes, and identify effective promotions and territories. As a result, Redbarn improved field sales efficiency and effectively expanded sales capacity without adding headcount.

Redbarn Pet Products

Eric Tiller

VP of Sales