Case Study: Foster’s Inc achieves 50% higher attendance and 30% more show sales with Perenso Cloud Show

How the lawn & garden distributor increased sales by 30% and saw attendance increase by 50% with Perenso Cloud Show

Foster’s Inc, a Midwest supplier of lawn, garden, landscape, and giftware products, had hosted heavy-ordering trade shows for more than 25 years. When COVID-19 forced its physical event to be canceled, the company needed a fast virtual alternative that could handle complex ordering requirements and preserve a key revenue source. Perenso provided its Cloud Show virtual trade show platform to help Foster’s pivot quickly.

Using Perenso’s Cloud Show, Foster’s replicated its in-person trade show in a virtual format and removed travel barriers for attendees. The result was a 50% increase in attendance and a 30% increase in show sales, while vendors and customers responded positively to the experience. Foster’s said it would consider going online-only in the future, citing the reach and reliability delivered by Perenso.

Foster’s inc

Jeff Engel

President