Case Study: United Natural Foods achieves faster, more accurate trade show sales with Perenso

How Perenso has helped UNFI achieve its trade show goals

United Natural Foods, Inc. (UNFI), a distributor of natural and organic foods, specialty foods, and related products in the U.S. and Canada, was transitioning to a more selling-based trade show model. The company needed technology that could support its diverse customer base and varied pricing approaches, rather than relying on a one-size-fits-all process.

Perenso implemented its Trade Show platform for UNFI, including trade show ordering, vendor negotiations, virtual trade show support, express registration, deals and discounts, and leads/content. Perenso helped UNFI speed up sales, improve negotiation capabilities, and deliver accurate post-show reporting, while giving reps instant access to pricing so they could answer customer questions on the spot instead of saying, “I’ll get back to you.”

United Natural Foods

Michael Bloem

Director of Pricing Strategy