Case Study: Central Garden & Pet streamlines hybrid trade show registration and exceeds sales goals with Perenso

Central Garden & Pet - Customer Case Study

Central Garden & Pet, a market leader in the garden and pet industries, faced uncertainty with its first live trade show in two years and its first-ever hybrid event combining physical and virtual components. The company wanted to improve reporting, data capture, and the overall event experience for customers and vendors, and worked with Perenso Trade Show and Perenso Cloud Show.

Perenso helped Central Garden & Pet streamline registration, reduce check-in lines, and gain real-time order and lead reporting during the show. The result was increased customer attendance, cleaner post-show data, faster order processing, and sales that exceeded goals; the case study also notes the distributor increased show sales by 40% using Perenso’s virtual trade show platform.

Central Garden & Pet