Case Study: Widen achieves clearer alignment and measurable goals with Perdoo

How Widen turned their company strategy into clear and measurable goals

Widen, a marketing technology company with a global workforce, faced challenges in keeping employees aligned and focused on executing its strategy during a period of rapid growth. Although communication was open, leadership felt teams had a false sense of alignment and struggled to define and implement their strategy effectively. To address this, they turned to the vendor Perdoo for its OKR software and coaching services.

The solution from Perdoo involved translating Widen’s long-term strategy into a clear hierarchy of goals within the platform. Perdoo’s coaching helped teams shift from output-focused to outcome-focused OKRs, improving clarity and leadership empowerment. The results included vastly improved company-wide alignment and engagement. Teams could now see how their work contributed to the larger strategy, enabling better resource allocation and allowing new employees to quickly understand company priorities. Perdoo provided the tools to connect daily work to Widen's ultimate ambitions.

Widen

Matthew Gonnering

Chief Executive Officer