Case Study: Eliassen Group achieves 25% more website visits and dramatically reduced bounce rates with Percussion CMS

Eliassen Group Transforms Website, Boosts Effectiveness

Eliassen Group, a long‑standing staffing and consulting firm, faced an aging, inflexible website that made content updates difficult, hurt SEO, and drove high abandonment. They engaged Percussion (Percussion CMS and its 90‑day coaching program) to replace the legacy platform and give marketing control over content, SEO, and conversion paths.

Percussion delivered a responsive site, a painless migration with coaching, and tools like Page Optimizer that empowered marketing and removed IT bottlenecks. The change drove measurable impact: a 25% increase in website visits, a 40% increase in session duration, and an 87% reduction in bounce rate, along with faster publishing and improved mobile conversions.

Eliassen Group

Tom Hart

Chief Operating Officer