Case Study: MadWire Media achieves sub-5-second reporting and performance assurance on Amazon RDS Aurora with Percona's Database Audit and Consultancy Services

Madwire® Achieve Performance Assurance for Amazon RDS Aurora Through Percona’s Database Audit and Consultancy Services

Madwire, the maker of the Marketing 360 platform, migrated its reporting backend from NoSQL to Amazon RDS Aurora to support dynamic, customizable dashboards for clients that can hold up to a decade of marketing data. During v2 development, ad hoc reports for large accounts were taking around 30 seconds to run, creating a performance bottleneck that would be unacceptable in production.

Percona conducted a full database audit and provided targeted recommendations—mostly database parameter adjustments and query tuning—so no redesign was required. Madwire implemented the guidance in weeks, cutting average report times to under five seconds, validating Aurora as the right choice, and delivering a noticeably faster product for their customers.

MadWire Media

Jeremy Gerk

Head of Application Development