Case Study: Sunglass Hut drives interactive seasonal shopping experiences with Perch

Sunglass Hut drives in-store engagement by bringing every pair of sunglasses to life

Sunglass Hut was looking to extend its seasonal marketing campaigns directly to the point of purchase. The brand needed an interactive experience that could integrate with its current store fixtures and be deployed to numerous locations on a tight schedule. Their objective was to educate shoppers, engage both customers and associates, and share their seasonal trend stories.

Perch implemented its Vertical 64 interactive displays, which use captivating imagery to attract attention and are triggered when customers pick up products. The solution was flexible, with content updated remotely via the Perch Cloud, and it provided valuable shopper analytics. The implementation was highly successful, driving an average of 193 customer interactions per day per store.

Sunglass Hut

Sara Sullivan

Director of Store Experience & Merchandising