Case Study: Johnson & Johnson achieves up to 62% sales lift with Perch interactive retail displays

Perch and Johnson & Johnson educate shoppers, driving brand loyalty and increasing sales 39-62% using interactive smart shelves

Johnson & Johnson sought to stand out in crowded retail environments and leverage its digital content to influence purchasing decisions at the shelf, where most products are chosen. The company partnered with Perch to implement its interactive display platform to educate shoppers and improve cross-selling opportunities across its diverse brand portfolio.

The Perch solution used motion-sensing technology to detect when a product was picked up, triggering the display of related videos, ratings, and reviews on an integrated screen. This deployment at retailers like Meijer and Wakefern resulted in significant sales lifts of 39-62%, dwell times three times longer than traditional digital signage, and over half a million product interactions, providing valuable data to optimize content and strategy.

Johnson & Johnson

Jordan Mojka

Customer Development Manager