Case Study: The Smile Lab boosts customer engagement and product education with Perch

Making a Dental Visit Engaging and Educational to Familiarize Customers With Premium Services

The Smile Lab, a modern dental brand, faced the challenge of creating an engaging and educational experience to familiarize customers with its premium services, specifically Invisalign clear aligners. They partnered with the vendor Perch to help convert browsing customers into loyal ambassadors by moving beyond a traditional, dreaded dental visit.

Perch implemented highly interactive digital displays that allowed customers to physically touch and explore products. This solution educated shoppers and served as a key visual sales tool. The results were significant, with the displays engaging over 3,600 customers and generating more than 5,600 product interactions in six months. Perch's solution also led to a 67% average product exploration rate and helped the Smile Lab team effectively transition interested consumers into purchasers.

The Smile Lab

Julie Booher

Director of Strategy