Case Study: CoverGirl achieves 40% sales lift with Perch Magic Mirror

CoverGirl engaged 25% of in-store shoppers, captured emails from 20% of them and drove 40% category lift

CoverGirl sought to disrupt the in-store shopping experience and convert more sales by offering a unique and engaging way for customers to try on makeup. Their challenge was to integrate physical products with digital innovation to reduce the friction of trying multiple items. They partnered with vendor Perch to implement their Magic Mirror technology.

Perch's solution was a blended reality magic mirror that allowed shoppers to pick up a physical product, like a lipstick, and see it applied to their face on a digital screen. This tactile, fun experience drove a 40% sales lift for featured products. The Perch installation also significantly increased engagement, with over 25% of store visitors using the mirror, and captured valuable consumer data, with 20% of engaged shoppers providing their email.

Covergirl