Case Study: SKIFT boosts travel industry authority with Percepture PR

SKIFT secures 55 media placements in 5 months with Percepture

The customer, SKIFT, sought to cement its authority as the world's most credible resource for travel industry trends and to raise the profile of its co-founders and editorial team. To meet this challenge, the vendor Percepture leveraged its public relations services to execute a comprehensive strategy.

Percepture implemented a massive PR program that involved building a targeted media list and conducting outreach around top travel industry stories, offering SKIFT spokespersons for commentary. This solution secured 55 high-profile media placements within the first five months across consumer, business, and travel press, successfully embedding SKIFT's insights into hundreds of stories per year.

SKIFT