Case Study: Pharma Solutions Giant achieves 3x inbound leads and 435% more traffic with Percepture

Pharma Solutions Giant grows inbound leads 3x and traffic 435% with Percepture

Percepture partnered with Pharma Solutions Giant, a renowned pharmaceutical contract development and manufacturing organization (CDMO), to address the challenge of capitalizing on its extensive service offerings. The client needed to upsell to existing customers and generate new opportunities amidst industry pressures like rising costs and evolving patient demands, prompting a necessary shift toward digital marketing transformation.

The solution implemented by Percepture involved a comprehensive digital strategy, including an audit, SEO, paid search, and AI-driven programmatic advertising. This was supported by a digital experience overhaul and personalized content strategy. As a result of Percepture's work, the client achieved a 435% increase in website traffic and a 3x surge in qualified inbound leads. This growth led to the client selling out of its manufacturing capacity and acquiring a new facility, while one product line grew from $250M to over $1B in annual sales.