Case Study: Amazon reaches 70M+ viewers with Percepture's unique Grand Canyon PR feature

Amazon reaches 70 million viewers with Percepture

Amazon, a Fortune 100 company, faced the challenge of telling a unique human interest story to highlight its delivery capabilities. The brand partnered with travel PR vendor Percepture to create a synergistic narrative that would showcase Amazon as a provider of essential goods to the remote Phantom Ranch at the bottom of the Grand Canyon.

Percepture coordinated a multimedia project, connecting Amazon with Xanterra Travel Collection® and managing an on-location shoot following mules down the Bright Angel Trail. The vendor's solution included script and talent coordination and a post-release PR campaign. The effort secured 378 media stories, reached over 70 million viewers, and became the most covered story in Amazon's "Deliveries Around the World" series, earning recognition from HSMAI.

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