Case Study: the Scotland 5G Centre boosts 5G awareness and adoption with Perceptive Communicators

The Scotland 5G Centre boosts reach 24% with Perceptive Communicators

The Scotland 5G Centre, a government-funded organization, needed to raise its profile and accelerate the adoption of 5G technology across Scottish industry and the public sector. To meet this challenge, they engaged the PR services of Perceptive Communicators to run a targeted communications campaign.

Perceptive Communicators implemented a campaign rooted in research and media relations, positioning the Centre's experts as thought leaders and showcasing 5G use cases. The results included 252 media pieces with a potential reach of 185 million, significantly increasing brand mentions and awareness. This effort led to improved political engagement, the successful launch of six regional hubs, and successfully communicated the benefits of 5G to a non-technical audience.

The Scotland 5G Centre