Case Study: Ravenscraig boosts community engagement and project profile with Perceptive Communicators

Ravenscraig Limited drives 75 earned media pieces and 1,000 LinkedIn followers with Perceptive Communicators

Ravenscraig Limited, a joint venture company leading one of Europe's largest regeneration initiatives in North Lanarkshire, required strategic communications to engage its local community and highlight ongoing investment. They engaged Perceptive Communicators, a Glasgow PR agency, for its expertise in public relations, social media, stakeholder engagement, and digital support.

Perceptive Communicators developed a key messaging framework and a detailed communications strategy, which included targeted PR, stakeholder visits, and a LinkedIn campaign. This approach generated 75 pieces of earned media coverage, reached a potential audience of 1.9 million, and achieved a 6.68% LinkedIn engagement rate. The vendor's work resulted in a trusted relationship with the community, a significant increase in developer enquiries, and overwhelming cross-party support for the project.

Ravenscraig Limited